The Multimedia and Digital Production program aims to prepare graduates with solid academic knowledge and advanced practical skills in the fields of multimedia design and digital content production. The program awards a Bachelor’s degree upon the completion of a 134-credit-hour study plan that combines both theoretical and practical components, designed in accordance with internationally accredited standards (ABET).
The program focuses on areas such as 2D and 3D design, animation, motion graphics, digital video and audio production, interactive content development, as well as the design and development of digital games, and applications of Virtual Reality (VR) and Augmented Reality (AR). It also emphasizes hands-on training in advanced laboratories and applied projects, enabling students to gain practical experience before graduation.
This program meets the growing needs of the labor market in various sectors, including media, marketing, education, training, entertainment, game development, and artistic production. It equips students with the skills required to produce high-quality digital content and to utilize modern technologies in creating innovative solutions that keep pace with global technological advancements.
- Prepare graduates with a balanced combination of theoretical knowledge and practical skills in multimedia design and digital content production.
- Enable students to utilize advanced technologies in 2D/3D design, animation, motion graphics, digital video and audio production, and game development.
- Foster creativity and innovation in developing interactive content and advanced digital solutions that serve education, media, marketing, and entertainment sectors.
- Strengthen students’ capacity for scientific research and continuous development in line with global trends such as Virtual Reality (VR), Augmented Reality (AR), and AI-driven media technologies.
- Enhance teamwork, communication, and problem-solving skills to prepare students for interdisciplinary professional environments.
- Support entrepreneurship and freelancing capabilities in digital media and creative technology fields.
- High school graduates from various streams (Scientific, Literary, Technological, Industrial, etc.) with an interest in creative design and digital technologies.
- Individuals passionate about graphic design, content creation, game development, and interactive media production.
- Students aspiring to work in creative industries such as media, advertising, digital marketing, and educational technology.
- Learners seeking to pursue postgraduate studies or research in multimedia and digital production fields.
Upon successful completion of the program, a graduate of Multimedia and Digital Production will be characterized by:
- Academic Knowledge: Solid foundation in graphic design, animation, audio-video production, interactive content development, and emerging technologies in digital media.
- Technical Skills: Proficiency in professional tools and software (Adobe Creative Suite, 3D Max, Unity, video editing software, etc.) to produce high-quality digital content.
- Creativity and Innovation: Ability to generate innovative solutions and apply design principles and critical thinking to address real-world challenges.
- Collaboration and Communication: Strong teamwork and interpersonal communication skills, with the ability to work effectively in interdisciplinary teams and client-oriented projects.
- Professional Readiness: Preparedness to work in digital media companies, marketing agencies, educational institutions, gaming industries, as well as pursue freelance opportunities.
- Adaptability and Lifelong Learning: Capacity to adapt to rapidly changing technologies and commitment to continuous professional development.
- Ethical and Social Responsibility: Awareness of professional ethics and the ability to employ multimedia solutions that contribute positively to society and sustainable development.
By the end of this program, students are expected to be able to:
- Design and produce integrated multimedia (images, audio, video, animation, and 3D graphics).
- Develop digital content tailored for education, training, media, marketing, and online advertising.
- Design and develop digital games, both educational and entertainment.
- Contribute to the production of films and motion graphics.
- Manage and develop e-learning systems and design interactive digital learning environments.
- Design websites and web applications using modern programming languages and technologies.
- Work effectively within multidisciplinary teams, applying critical thinking, problem solving, and creativity skills.
- Pursue postgraduate studies and scientific research in fields related to multimedia and digital production.
| Potential Job Titles | Potential Employers |
| Ø Designer and producer of media, educational and electronic curricula.
Ø Designed for print, audio and visuals in various media organizations. Ø As a manager of web pages and websites, including e-commerce and e-government websites. Ø A producer of interactive digital content for organizations concerned with training, awareness, guidance and entertainment, as well as for people with special needs. Ø A schoolteacher to deal with e-learning requirements in schools. Ø Technician and laboratory supervisor Multimedia. |
Ø Educational institutions.
Ø Institutions of higher education. Ø Training Centers. Ø Film production companies, technical advertising companies. Ø TV, satellite and radio stations. Ø News sites and work in the printing and publishing houses, books, presses, newspapers, packaging and brochures. Ø Companies and institutions specialized in the design and production of multimedia and graphic design. Ø Corporate advertising, public relations and e-Marketing. Ø Companies design animation, computer games and on mobile. Ø Companies of Medical imaging equipment development. Ø Information centers and information and data services in institutions, ministries and large companies. |
Students are admitted to the program with a minimum average of 65% in the General Secondary Education Certificate (Tawjihi) from one of the following streams: Scientific, Literary, Industrial, Agricultural, Commercial, Hospitality and Home Economics, Information Technology, Shari’a, or Entrepreneurship and Business.
Credit Hour Requirements for the Bachelor’s Degree
| University Requirements | Faculty Requirements | Major Requirements | Free Requirements | Total | |||
| Compulsory | Elective | Compulsory | Elective | Compulsory | Elective | 6 | 134 |
| 24 | 3 | 22 | 0 | 73 | 6 | ||
First year level
| Second Semester | First Semester | ||||
| Credit
Hours |
Course Name | Course
Number |
Credit
Hours |
Course Name | Course
Number |
| 3 | Arabic Communication Skills | 110102 | 0 | Remedial Math | 410140 |
| 3 | English Language Skills (2) | 120102 | 3 | Arabic Language Skills (1) | 110101 |
| 3 | Computer Programing | 410104 | 3 | Principles of Drawing and Colors | 440100 |
| 1 | Computer Programming Lab | 410105 | 3
|
English Language Skills (1) | 120101 |
| 3 | Multimedia | 440120 | 3 | Basics of Computer and Programming | 410131 |
| 3 | Calculus (1) | 410141 | 3 | Introduction to Information Technology | 410132 |
| 1 | Physical Education | 112101 | – | – | |
| 17 | Total | 15 | Total | ||
Second year level
| Second Semester | First Semester | ||||
| Credit
Hours |
Course name | Course
Number |
Credit
Hours |
Course Name | Course
Number |
| 3 | Digital Content Production (1) | 440304 | 3 | Principles of Administration | 310100 |
| 3 | Islamic Culture | 151102 | 3 | Statistics and Probability | 410147 |
| 3 | Research Methodology | 410204 | 3 | Life Skills | 110200 |
| 3 | Leadership and Creativity | 410202 | 1 | Critical Thinking Skills | 410211 |
| 3 | Web Application Design | 420234 | 3 | Introduction to Computer Graphics Technology | 440101 |
| 3 | 3D Modelling and Design | 440212 | 3 | 2D Design | 440211 |
| 18 | Total | 16 | Total | ||
Third year level
| Second Semester | First Semester | ||||
| Credit
Hours |
Course Name | Course
Number |
Credit
Hours |
Course Name | Course
Number |
| 3 | Database Management Systems | 410325 | 3 | Elective Requirement | – |
| 3 | Digital Video and Audio | 440301 | 3 | Software Engineering | 410333 |
| 3 | Interactive Content Development (1) | 440303 | 3 | Internet Programming | 410335 |
| 3 | Multimedia Promotion and Advertising | 440307 | 1 | Internet Programming Lab | 410336 |
| 3 | Principles of Animation | 440309 | 2 | Research Seminar- Social Media and Content Management | 440203 |
| 3 | Human Computer Interaction | 440449 | 3 | Multimedia Authoring 1 | 440302 |
| – | – | – | 3 | Animation (2) | 440310 |
| 18 | Total | 18 | Total | ||
Fourth year level
| Second Semester | First Semester | ||||
| Credit
Hours |
Course Name | Course
Number |
Credit
Hours |
Course Name | Course
Number |
| 3 | Free Elective | – | 3 | Free Elective | – |
| 3 | Graduation project | 410489 | 3 | Elective Requirement | – |
| 3 | Multimedia Applications for Education and Teaching | 440321 | 1 | Community Service | 130300 |
| 3 | Virtual Reality | 410449 | 3 | Field Training | 410390 |
| 3 | Elective Requirement | – | 3 | Games design and development | 440408 |
| – | – | – | 1 | Introduction to the Graduation Project | 410488 |
| – | – | – | 3 | The Palestinian cause | 113200 |
| 15 | Total | 17 | Total | ||
| Course description | |||
| Description | Course Name | No. | |
| The course highlights the basic VR technologies and how it is used now and in the future. Topics include introduction to VR and its environment, software and hardware requirements, spatial models, concepts 3D space, simulation and movement models and techniques, interaction methods, in addition to some VR applications in different fields. | Virtual Reality
|
410449 | |
| This course aims to introduce the concept of colors, their nature, classification, and properties, and the theories that were researched such as the theories of Chevrolet, Mansell, Azult, Newton, etc… Mixing pigment colors, mixing light rays, added and subtractive colors, the relationship between color and design, harmony and contrast of colors, and methods of computer color representation. Besides design rules, and design aesthetics, designs evaluate; how to think about creating distinctive designs.
Introduction to drawing, exploring a wide range of techniques. Study from nature and still-life objects and sketching from the model. Also, Introduction to the techniques of painting. Aspects of pictorial composition; wide range of media. Painting from still life and live models. |
Principles of Drawing and Colors:
|
440100 | |
| This course provides an introduction to and a survey of the discipline of computer graphics. The topics include a survey of the applications of computer graphics, the knowledge base and history of computer graphics, an examination of computer graphics technologies and careers as well as an overview of available resources for study and research in computer graphics. | Introduction to Computer Graphics Technology:
|
440101 | |
| An introductory design course for computer graphics majors. Students develop an understanding of the basic design elements and principles, composition and typography through exercises and projects. The focus is on visual thinking, exploring the relationship between type and image, and developing multiple solutions to a given problem. | Design for Visualization and Communication
|
440102 | |
| This course applies fundamental computer graphics concepts of visualization, communication, and creativity within a sketching metaphor. Exercises and projects in graphic theory, problem solving, and sketching skill development provide students with activities that focus on further development within the discipline. A variety of sketching techniques are used to gather critical information and transform data into effective communication instruments. | Sketching for Visualization and Communication
|
440103
|
|
| The course aims to give the student an introduction to multimedia and its use, distinguish between the different types of digital audio, image and video, and the uses and advantages of each type. The course also covers the necessary tools for producing and editing audio, image, and video, in addition to related processes such as compression and data flow, and knowledge of how to produce multimedia-supported applications. | Multimedia
|
440120 | |
| Digital images are produced using a variety of computer technologies. Advanced color theory, surface rendering, and light control are emphasized in relation to technical illustration, hardware characteristics, and software capabilities. | Raster Imaging for Computer Graphics | 440201 | |
| This course introduces students to the role of social media platforms in the field of multimedia and how they can be effectively utilized for personal and professional branding. It covers the process of selecting the most suitable platforms based on the nature of one’s work or specialization, as well as the fundamentals of digital content management. The course emphasizes practical steps for achieving successful content management, ensuring positive engagement and effective reach to the target audience. | Research Seminar- Social Media and Content Management | 440203 | |
| This course aims to teach the student the basics and principles of graphic design in general, and the process of designing and producing publications in particular. The course focuses mainly on designing a visual identity and producing it for printing. The objective of the course is achieved by studying the types of designs, logos, and visual identity, identifying the types and sizes of paper, and how these publications are designed, produced, and prepared for printing. Using various design programs (Illustrator, Photoshop, InDesign). | Principles of Creative Design | 440205 | |
| This course aims to develop the student’s level of performance in the use of two-dimensional design elements and their relationships and their various formal, functional and executive applications in interior, industrial, graphic and textile design. It also aims to demonstrate the role of these designs in meeting different human needs. | 2D Design
|
440211 | |
| During this course, the meaning of the 3D model and how to use it in multimedia projects will be presented. First, the 3DS Max program will be explained. Explore the max interface, learn how to control and configure viewports, how to build a smart model in high-tech ways, and methods of using materials to make materials and place Lights in 3D projects, animation of models, moving cameras in the viewport, working on rendering of 3D projects and exporting them as video. | 3D Modelling and Design
|
440212 | |
| The course consists of studying sound in terms of its definition, nature and characteristics, as well as analog sound and digital sound. It also includes identifying sound cards used in displaying and recording sound in the digital system. It also includes identifying sound recording studios and how to isolate them, types of mics, headphones, connections and their different classifications. As well as the use of digital audio editing programs, especially the Adobe Audition program. The student studies the use of the program in the editing interface (EditView) so that he studies editing audio files and cutting parts of them and then adding some sound effects such as echo and repetition as well as the method of removing noise from audio files. Further, it studies the multi-track interface to produce complete audio projects by combining multiple sounds and adding different effects.
The student is also introduced to the types of video files and how to deal with them, learns the processes of capturing and importing the video and the various editing processes such as cropping, adding clips, trimming operations, and adding effects within the video and between clips. The Premiere program is the most distinguished of these types of programs. Covers the use of digital technologies for video and audio in multimedia, hypermedia, and animation products. Students examine the methods for creating, sampling, and storing digital video and digital audio and the constraints placed on these media assets when used for media-based products. Emphasis is placed upon the technology of digital video and audio including formats, data rates, compressors, and the advantages and disadvantages of the different technologies. |
Digital Video and Audio
|
440301 | |
| This course introduces the many facets of interactive multimedia design and production. Students are introduced to authoring programs used for information delivery with special attention focused on the integration of various media assets for communication. There is also concentration on the storage, management, and retrieval of media assets in a production environment. Considerable time is spent on the systematic design of interactive media products to meet specified goals of communication. | Multimedia Authoring I
|
440302 | |
| A course focusing on the development of modern websites through the usage of CSS/HTML and PHP programming languages. The course stresses development strategies for managing the rapidly changing information of corporations and organizations for just-in-time distribution, using authoring programs to create websites that utilize Content Management Systems. Significant time is spent on intermediate to advanced programming and scripting. | Dynamic Content Development I | 440303 | |
| This course introduces to the conventions and principles of writing and adapting content for the digital environment, including blogs, website content, e-magazines and e-fiction. The Student will explore new forms of digital publication and learn the differences between writing for print versus digital media. By examining how users of digital content behave, The Student discovers solutions for issues such as readability, accessibility, interactivity and functionality. Other topics include website development and design, writing micro content, search-engine optimization techniques and using social media for networking and promotion. | Creating Digital Content I
|
440304 | |
| This course covers the creation of content for a number of digital media including e-mail, social media (e.g., Facebook, Twitter, YouTube), and interactive media (e.g., websites). An integrated digital communication strategy requires the consideration of design and communication theories, principles, and best practices for written and visual communication. Additionally, the course explores management and curation issues of such digital content. Learn to articulate an overarching vision for the creative design, management, and implementation of a variety of online and social media content. | Digital Content Creation, Curation & Promotion | 440305 | |
| This course complements and reinforces skills learned in the Technical Writing course. Students will design, develop, and implement e-learning training programs and curricula. Through blended (in class and online) delivery, they will explore the latest developments in online educational technology, including MOOCs, Gamification, and the role of social media in e-learning environments. Students will use Help Authoring Tools, create video demonstrations, develop training modules, and test knowledge retention. | E-Learning Curriculum Design & Development | 440306 | |
| This course introduces you to an important area of online and multimedia advertising activity and explores the way in which the Internet is changing creative communication and advertising practice. The foundations of online advertising, promotions and creative development are examined, alongside the nature of multimedia, its history and social implications. You will develop skills in strategic planning, creative strategy, design, and development of multimedia advertising, planning and research, and online advertising campaign evaluation. | Multimedia Advertising | 440307 | |
| This course covers graphic tools used in business environments, including multimedia programs such as graphics, animation and web design software. Multimedia files are imported and exported into documents and presentations. Topics include web design theory, color and composition; and graphic, animation and presentation software. It culminates with the integration of multimedia concepts incorporated into an integrated business project/presentation. | Multimedia Applications for Business | 440308 | |
| This course aims to introduce the student to the concept of multimedia and the mechanisms of its use in computing curricula and educational management, by identifying the nature of these media (sound, image, text, video, graphics and animation…) and some of the software supporting them and their integration processes. This course will enable students to use computers and information technology to produce integrated computerized educational materials using multimedia technology. Evaluating and examining current multimedia software and creating an educational package that fits the educational environment in which the student is located, according to the latest technologies. | Multimedia Applications for Education and Teaching
|
440321 | |
| Groups will identify, design, qualify, manage, create, and present a final project relative to existing or emerging issues within computer graphics. Activities and experiences will explore related topics such as project planning and management, user expectations, project politics, interpersonal communications skills, and quality management. The course concludes with faculty, peers, and practicing professional evaluation of oral, written, and media presentations. | Contemporary Problems in Computer Graphics | 440401 | |
| A continuation of 440302, this course builds on the basic principles of interactive multimedia and builds towards intermediate methods in interactive media. Interactive multimedia is the use of content forms that includes a combination of text, audio, still images, animation, video, and interactivity content forms sometimes called “rich media” or interactive multimedia that is described as electronic media devices used to store and experience multimedia content. Examples of interactive multimedia are DVD menus, Online Applications, Presentations, kiosks, ATM’s, DVR Menus, Information Screens (Airports, Restaurants, etc.), Computer Games, and many other forms of communication. | Multimedia Authoring II
|
440402 | |
| A continuation of 440303 this course builds on the basic principles of web design and builds towards intermediate methods in web design and development. A course focusing on the development of modern websites through the usage of CSS/HTML and PHP programming languages. This course builds on the basic foundation that was established in 43030 and extends those principles to the intermediate level. The course stresses development strategies for managing the rapidly changing information of corporations and organizations for just-in-time distribution, using authoring programs to create websites that utilize Content Management Systems. Significant time is spent on intermediate to advanced programming and scripting. | Dynamic Content Development II | 440403 | |
| This course covers a domain of cutting-edge topics in the realm of multimedia production and in Computer Graphics. It could be included new topics, methods, techniques and tools in computer graphics and Multimedia. | Special Topics in Computer Graphics & Multimedia | 440406 | |
| This course introduces probability and statistics with applications. Topics include: describing data; basic probability models; combinatorics; random variables; discrete and continuous probability distributions; statistical estimation and testing; confidence intervals; ANOVA; cross tabulation; and correlation and regression.
The course addresses the role of statistics in life, search and survey of the global approach. It also addresses the frequency and probability distributions, random variables distributions, conditional probability and independence, as well as some probability distributions, random variables distribution’s function and distributions of convergence. |
Statistics and Probability | 410147 | |
| This course contains an introduction to IT, IT support to organizations, computer hardware and software, data and information management in organizations, communications and networks, Internet and Intranet, decision support systems-DSS, management information systems-MIS, business intelligent systems, e-Commerce, strategic information systems, reorganization, information systems development, IT ethics, objectives and the protection. | Introduction to Information Technology
|
410132 | |
| This course aims to introduce the student to critical thinking skills, its characteristics, and its importance in making judgments and making decisions based on scientific and logical foundations. This course also provides the student with problem-solving skills using higher-order, critical and creative ways of thinking, based on correct facts, starting with problem identification skills, methods of gathering information and research using professional and advanced technological methods, finding logical and reasonable solutions, and examining their correctness and realism in different contexts. Scientific debates are used in topics related to the labor market and daily life as one of the main tools in learning the course. Also, the course relies on discussing real challenges (case study) from daily life, specifically from different environments of the local and global labor market, and using critical thinking tools, skills and problem-solving while discussing it. | Critical thinking skills | 410211 | |
| The field training course aims to enable students to apply their skills in designing and producing digital media in real professional environments, providing them with hands-on experience in producing interactive, educational, and entertainment content within professional development teams. During the training period, students participate in practical projects related to their specialization under joint academic and professional supervision, thereby enhancing their applied, communicative, and integrative skills, and linking theoretical knowledge with real-world practice. Students are required to complete no fewer than 180 accredited training hours within an institution or company relevant to their field before the end of the academic semester. | Field Training | 410390 | |
| The course aims to familiarize students with the scientific foundations for selecting a graduation project that aligns with the objectives of the program. It covers methods of data collection, processing, and analysis, while guiding students in developing a clear research plan as a preparation for the implementation of the graduation project. | Introduction to Graduation Project | 410488 | |
| The course aims to enable the student—under academic and professional supervision—to complete a graduation project in one of the fields of multimedia and digital production. The project demonstrates the student’s ability to apply both theoretical and practical knowledge in designing and developing innovative digital products. Projects may include the production of computer games, interactive applications, educational media, digital video, or animation, reflecting the student’s creative and technical skills. | Graduation Project | 410489 | |
| The course aims to introduce the student to the internal structure and characteristics of database systems, and thus, develop application programs. It includes the emergence of databases, the structure of data models, types of database systems, relational databases, conceptual, logical and physical organization of relational databases, keys, functional reliability, normalization and calibration, introduction to SQL, database management, and concurrent operation. Database protection, as well as case studies | Database Management Systems (DBMS) | 410325 | |
| Basic concepts of information systems security and its objectives in the era of communications and the Internet, methods of data encryption, virtual private network, firewalls, Internet security, protected email and administrative policies for information systems security. | Information Systems Security | 410471 | |
| The course covers topics such as introduction to programming languages, Object Oriented Programming, event-driven languages, methods and properties, forms and their components, advanced controls, toolboxes, designing user menus and toolbars, sounds and multimedia, development environment, connectivity with the Internet, databases and various applications. | Visual Programming | 410323 | |
| The course aims to introduce the student to one of the modern languages specialized in the production of applications on the Internet, and the design of dynamic and efficient Internet pages (such as ASP.Net). The course includes designing queries, forms and lists of options to be used and shown on Internet pages, server programming (such as IIS), and accessing rules Data using ADO.Net technology, as well as the use of a database (e.g. SQL) and modern techniques in programming websites. | Internet programming | 410335 | |
| This course introduces practical examples, solutions, assignments, and assignments in the lab covering what was explained in the Internet programming course. It including (for example ASP.net language) input and output statements, expressions, variables, constants, control statements, recursion and control, as well as arrays, functions, classes and methods, writing complete programs and designing queries Forms and lists of options to use and display on web pages. | Internet Programming Lab | 410336 | |
| This course aims to introduce the student to the principles of animation design, methods of drawing and moving objects, in addition to the methods of designing cartoon characters and drawing their details and methods of animation. The course also introduces students to the various software tools in the production of animation. | Principles of Animation
|
440309 | |
| During this course, students will learn the meaning of 3D animation, the steps for producing 3D animation, how to draw characters and write scenarios, and the use of 12 principles in animation. Students will draw characters using 3d max and create a professional character with creative details, after which we prepare the character using Bones (biped & cat), we will also start making animations with biped & cat and transform to produce an intelligent animated movie. | Animation 2 | 440310 | |
| In this course, students will learn about the methods of designing games from the initial idea, classification of games, plot design, game interface, interaction design and methods of storytelling in games, designing software, graphics and entities for games, studying and evaluating several different games, and a game design project. | Games design and development
|
440408 | |
| This course provides an introduction to the field of human-computer interaction that integrates the capabilities of computer technology with the determinants of human factors and includes: institutions, human, computers, interaction, usable principles and patterns of interaction, interaction design, understanding users, user model in design, emotional aspects, interfaces and interactions, data collection, design and construction of prototypes, and evaluation techniques. | Human-computer interaction
|
440449 | |
| The course includes topics such as introducing software engineering, project planning, system life cycle, investigation and data and information collection, specifications analysis, methods and techniques for designing integrated systems, software design and writing, testing and maintenance. In addition to a number of case studies and a project, one of the computerized software engineering assistance programs is used. (CASE). | Software Engineering | 410333 | |
| The course aims to familiarize students and prepare them to work on designing applications for the World Wide Web. The course includes topics such as web server design and development, access to databases using special programming languages such as HTML and XML, designing effective data pages such as Active Server Pages (ASP) and DO, and ADP and mail servers such as Exchange Server. | Web Application Design | 420234 | |