- Distinguishing itself through academic programs that incorporate entrepreneurship and innovation into the curriculum.
- Contributing to knowledge and scientific production through the research and development system.
- Cultivating a sense of belonging and pride among faculty, staff, students, and graduates.
- Instilling the principles of accountability, transparency, and good governance among employees and students to ensure sustainability.
- Strengthening connections with the local community, as well as with Arab and international educational, research, and service institutions.